Concept of value proposition the concept of value proposition is often used in marketing literature [anderson et al 2006, clarke iii 2001] value proposition is understood in this paper as a composition of values delivered to customers by a company in order to satisfy their needs.
Brands can reap huge benefits when a loyalty programme is devised with total focus on offering real value to the customer – and when it is implemented to support a genuine value proposition easyjet’s recent success is just the latest example of this naomi kasolowsky is global capability director for loyalty at dunnhumby. Business model, lean canvas or value proposition canvas 1 business model canvas “a business model describes the rationale of how an organisation creates, delivers and captures value” a.
Our culture, vision & values easyjet comes with a strong and distinct culture one that we’re really proud of we set out to do it our way, to be individual and unique rather than copy others and we hope it shows safety – our number one value, sitting at the core of everything we do. The value proposition is a combination of the product and/or service and the price charged example for instance low-cost airlines, such as ryan air and easyjet, have a simple value proposition - point-to-point travel at cheaper prices when compared to traditional carriers flying on similar routes.
Easyjet has driven its leading customer and digital proposition through constant innovation and by listening to its passengers, focusing on market demand and offering value business passengers performance for the year has been encouraging with continued growth in business passenger numbers, and further investment in how we reach and interact with our corporate customers.