Ethical judgments of sexual appeals in

ethical judgments of sexual appeals in Abstract this study explores consumers' ethical judgments about the use of sexual appeals in print advertising it specifically focuses upon responses on the reidenbach-robin multidimensional ethics scale, ad attitude, brand attitude, and purchase intentions.

The question to ask though is, how ethical is it to make use of sexual appeals in advertisements does sex sell actually, sex does not sell, but sexiness does (cebrzynski, 2000, p 14) by means of sex appeals in advertising is a good way to aim at specific market segments but not all. Latour, m s, and henthorne, t l (1994) ethical judgments of sexual appeals in print advertising journal of advertising, 23(sep), 81-90 dudley, s c (1999) consumer attitudes toward nudity in advertising journal of marketing management, 7(fall), 89-96. This study explores consumers' ethical judgments about the use of sexual appeals in print advertising it specifically focuses upon responses on the reidenbach-robin multidimensional ethics scale, ad attitude, brand attitude, and purchase intentions.

Ethical judgments are subjective and complex, and deal with cultural norms yet, there is another dimension of ethical questions when sexual appeals are used to promote products to teens teens (12 – 17 year olds) are an increasingly attractive market segment for advertisers, as their disposable incomes are growing. From a teleological standpoint, the use of sexual appeals in advertising may not be appealing to viewers and may, in fact, produce potentially negative side effects(e g ,gratuitous sex or sexual obsession.

Ethical judgments are subjective and complex, and deal with cultural norms yet, there is another dimension of ethical questions when sexual appeals are used to promote products to teensteens (12 – 17 year olds) are an increasingly attractive market segment for advertisers, as their disposable incomes are growing. Considering the proliferation of sexual appeals in advertising, it is surprising that although the literature indicates that attention may be increased (particularly among males (judd and alexander, 1983), it also indicates that brand recall, attitude (simpson, horton, and brown, 1996) and purchase intention (latour and henthorne, 1994 dudley, 1999) may be negatively affected.

Ethical judgments of sexual appeals in print advertising created date: 20160731045908z. Axiomatic to each of these arguments is an assumed ethical judgment about the suitability and acceptability of the use of sexual appeals in advertising and held in disdain by many peopled deontological philosophies focus on specific actions or behaviors of the individual without regard to the consequences ofthe actions. Study 2 finds that sexual appeals lead to inferior ethical judgments, affect, and purchase intent among those who are high in religiosity whereas such appeals induce superior ethical judgments, affect, and purchase intent among those low in religiosity.

However, the influence of religiosity on consumer ethical judgments toward sexual appeals (or firm’s using such appeals) has received very limited attention to address this gap in the literature, we present two studies on the topic. Henthorne downloaded by [new york university] at 05:24 08 may 2015 this study explores consumers' ethical judgments about the use of sexual appeals in print advertising axiomatic to each of these arguments is an assumed ethical judgment about the suitability and acceptability of the use of sexual appeals in advertising and held in disdain by many peopled.

Ethical judgments of sexual appeals in

Outline : • introduction • sexual appeals in advertisment • why sex sells • what to be careful of when using sexual appeals in marketing • effectivness of sex appeal • positive roles of sexual appeals in advertising • negative roles of sexual appeals in advertising. The results show that sexual appeals elicit inferior (superior) ethical judgments, attitudes, and purchase intent among consumers high (low) in intrinsic religiosity in contrast, nonsexual appeals elicit (un)favorable responses from consumers who are (low) high in intrinsic religiosity. The study discussed whether it is ethical to use sexual appeals in advertising the study also examines (1) if sex actually sells, when and where it is being used in advertising, (2) the use of men and women in ads of a sexual nature, and (3) the role that ethics plays in the use of sexual appeals in advertising. To confirm and expand on these findings, the second study (experiment, young adult sample n = 216) examines the influence of intrinsic religiosity on consumer response toward both sexual and nonsexual appeals the results show that sexual appeals elicit inferior (superior) ethical judgments, attitudes, and purchase intent among consumers high (low) in intrinsic religiosity.

  • Further investigation on the influences of ethical judgment toward advertising consistently shows that consumers' ethical perception, or ethical judgment, affects their evaluation of ads in various contexts such as sexual appeals, wartime, and political ads (latour & henthorne, 1994 tansey, hyman, & brown, 1992 tinkham & weaver-lariscy, 1994.
  • Abstract this study explores consumers' ethical judgments about the use of sexual appeals in print advertising it specifically focuses upon responses on the reidenbach-robin multidimensional ethics scale, ad attitude, brand attitude, and purchase intentions the findings indicate that, regardless of the respondent's gender, the use of a strong overt sexual appeal in a print advertisement was.

The question to ask though is, how ethical is it to make use of sexual appeals in advertisements and does sex really sells social comparison theory as instigated in 1954 by festinger is used as the theoretical scaffold in this study as this premise states that individuals who have a longing to appraise their views, judgments and abilities can.

ethical judgments of sexual appeals in Abstract this study explores consumers' ethical judgments about the use of sexual appeals in print advertising it specifically focuses upon responses on the reidenbach-robin multidimensional ethics scale, ad attitude, brand attitude, and purchase intentions. ethical judgments of sexual appeals in Abstract this study explores consumers' ethical judgments about the use of sexual appeals in print advertising it specifically focuses upon responses on the reidenbach-robin multidimensional ethics scale, ad attitude, brand attitude, and purchase intentions. ethical judgments of sexual appeals in Abstract this study explores consumers' ethical judgments about the use of sexual appeals in print advertising it specifically focuses upon responses on the reidenbach-robin multidimensional ethics scale, ad attitude, brand attitude, and purchase intentions.
Ethical judgments of sexual appeals in
Rated 3/5 based on 35 review
Download