The hypodermic needle model (known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is a model of communication suggesting that an intended message is directly received and wholly accepted by the receiver. Example of the hypodermic needle theory being successful in 1938, the now-infamous radio dramatisation of the science fiction novel 'war of the worlds' by hg wells was performed like a contemporary new broadcast, a technique that had been used to heighten realism and dramatic effect.
The hypodermic needle theory of mass communication suggests that a sender constructs a message with a particular meaning that is “injected” into individuals within a mass audience theories of media effects explore the intended or unintended effects of what the media does. Concepts in hypodermic needle theory the popularization of mass media along with the increase in advertising industry or propaganda have affected, both positively or negatively, on audience it is dangerous, as a huge mass is influenced directly and at the same time.
In 1938, lazarsfeld and herta herzog testified the hypodermic needle theory in a radio broadcast “the war of the worlds” (a famous comic program) by insert a news bulletin which made a widespread reaction and panic among the american mass audience. The hypodermic needle theory was a theory in the 1940s and 1950s which implied that mass media had a direct and immediate effect on its audience aspects of human history as well as specific events that transpired around that period contributed to the development of this theory, such as hitler's.
Nevertheless, the hypodermic needle theory continues to influence the way we talk about the media people believe that the mass media has a powerful effect parents worry about the influence of television and violent video games. The bullet theory graphically suggests that the message is a bullet, fired from the media gun into the viewer's head with similarly emotive imagery the hypodermic needle model suggests that media messages are injected straight into a passive audience which is immediately influenced by the message.
Media chapter 15 questions study play what are the differences between the hypodermic-needle model and the minimal-effects model in the history of media research what are the main ideas behind social learning theory, agenda-setting, the cultivation effect, the spiral of silence, and the third-person effect.