Literature review two wheeler industry in india it has been more than 50 years now that bikes have been ruling the indian automobile sector in 1955, the indian government needed sturdy and reliable motorcycles for its army and police to patrol the rugged border highways. Literature review: a literature review discusses published information in a particular subject area, and sometimes information in a particular subject area within a certain time period a literature review can be just a simple summary of the sources, but it usually has an organizational pattern and combines both summary and synthesis a summary is a recap of the important information of the source, but a synthesis is a re-organization, or a reshuffling, of that information. Review of literature on customer satisfaction on two wheeler review of literature on customer satisfaction on two wheeler a study of customer satisfaction with reference to tata motor two wheelers, commercial vehicles.
Literature review department of communication studies literature review below is a review of literature on the uprising topic of employers using social media sites to screen current or potential employees also included is a synopsis of the issue of privacy awareness along with the potential invasion of privacy.
Literature reviews on two wheeler industry research synopsis: introduction: this is research is based on the consumer decision towards the two wheeler in india the two-wheeler market has witnessed a marked shift towards motorcycles at the expense of scooters india is the third largest manufacturer of two-wheelers in the world. Bajaj auto, and mahindra & mahindra led to steadily increasing vehicle production in india, while the 1960s witnessed the establishment of the two- and three-wheeler industry in india. Literature review automobile industry abhijeet singh and brijesh kumar (2011) hero honda motors ltd, biswajit mahanty and virupaxi bagodi (2006) the success of two wheeler manufacturers in from the services literature is that services tend to become important for manufacturing firms. Review of literaturereview of literature on customer satisfaction on two wheeler a literature review is a systematic, explicit and reproducible method for identifying, evaluating, and synthesizing the existing body of completed recorded work produced literature review of customer satisfaction.
A review: present indian automobile industry pankaj gupta department of mechanical engineering, faculty of engineering & literature review every major shift in policies made by the indian government, the bajaj auto: second-largest two-wheeler manufacturer and largest three-wheeler manufacturer in india tvs motor co.
Two-wheeler services in india to capture the market biswajit mahanty and virupaxi bagodi (2008) it is an era of customer delight for the two wheeler industry and the conventional measures implemented by the service organizations tend. Indian automobile industry offers different types of automobiles such as cars, scooters, bikes, busses, trucks, jeeps, tractors and all types of two wheelers, three wheelers as well as four wheelers indian automobile industry includes nearly 500 huge firms as well as 1000 small scare registered firms that are offering automobile services to the customers. About the marketing of two wheelers mainly related to:- latest models of two wheelers evolution of a particular model rivals to the model technical specification like wheelbase, ground clearance, fuel tank capacity, kerb weight, engine capacity, power to weight ratio, gearbox, torque, suspension, braking system, rim size, tyre size etc.
According to the world automobile statistics, india is the fast growing market sector for cars in the year 2004 and it is the second largest two wheeler market sector in the world and third largest three wheeler dealer in the world. Two-wheeler services in india to capture the market biswajit mahanty and virupaxi bagodi (2008) it is an era of customer delight for the two wheeler industry and the conventional measures implemented by the service organizations tend to be inadequate to attract customers persistently.
Literature review in recent days india is witnessing a change in consumerism the market is now predominantly consumer driver the focus is shifting for product based marketing to need based marketing consumer is given many options to decide two wheeler segment is no exception to this general trend an effective market communication is imperative for reaching the target audience. Review of literature on customer satisfaction in two wheelers essay heper text book homework help georgetown university application essaysspeed and quality is the best asset of our essay writing service review of literature on customer satisfaction on two wheeler review of literature on customer save money & book directly with tripadvisor. Review of literature m abdul haneef, m edwin gnanadhas, mr ba abdul karim,mr vikas singhal (2006): in his study of automobile industy sector he has mentioned that the two-wheeler segment has recorded significant change in.